our story

Founded in 2021, Jaorí is renowned for its affordable couture collection that caters to the sophisticatedly confident woman. The brand embodies the essence of a lady who takes pleasure in pursuing her dreams within her greatest passion. The talented designer team at Jaorí is dedicated to creating meticulously crafted designs and silhouettes that accentuate a woman's curves, incorporating luxurious elements, femininity, and a touch of effortless elegance.